Tuesday, 24 March 2020

+*-Late Night Women's hour-*+


+*-Late Night Women's Hour-*+:


History and background of  LNWH:

Woman’s Hour was the first broadcast in the 1940s, so it’s worth considering the historical and social shifts that have occurred since the show’s inception. The original show reflects possible tokenism (a show set aside for women might imply all other radio content was oriented towards men). Late Night Woman’s Hour features frank and open discussions and demonstrates societal shifts and increased gender equality although some of the issues raised to reflect the fact that society is not yet completely equal.

Themes and subjects covered in LNWH:


Structure and content of typical episodes (interviews, feature pieces, discussion, phone-in, etc.)

Presenters (age, gender, background, broadcasting history, comparison with previous presenters)

Jane Garvey (2015}Lauren Laverne (2015–2018)Emma Barnett (2018–present)

Does the programme match Radio 4's typical style and audience?

The station continues to have a balanced audience in terms of gender (49% male / 51% female). The average age of the Radio 4 listener is 56 years old and skews towards an older audience. Our target audience of 35-54 ABC1 (commonly termed 'replenishers') makes up 24% of the audience.


Use of spoken language (mode of address, formal/informal, emotional language)

Use of any other audio codes ( background ambience, music, sting, theme  )

Opportunities for audience feedback

The target audience of LNWH ( age, gender, class, interests, use of media etc.)

The blind medium: It only involves the hearing sense. It allows the audience to use their imagination.

The companion medium: Provides a strong sense of personal connection with the audience. It also offers interactive opportunities – text, email, ‘shout out’, phone-ins, requests etc.

The intimate medium: Radio is very personal and encourages intimacy by the use of direct mode of address

The undemanding medium: Listeners can do other things while listening, they don’t need to devote all of their time to it.

+*-Radio Industry: BBC and Radio 4-*+


+*-Radio Industry: BBC and Radio 4-*+:

Summarise the differences between broadcasting and podcasting for the audience and how it may affect the content and structure of a programme.

The main difference between broadcasters and podcasting.
Broadcasters are focused on reaching (new) young audiences,
Podcasts as a way of serving their existing audiences with new and more varied content.

Define and give an example of a commercial and a public service radio broadcaster, explaining the key differences.

Commercial broadcasting overlaps with paid services such as cable television, radio and satellite television. Such services are generally partially or wholly paid for by local subscribers and are known as leased access.
Public broadcasting involves radio, television and other electronic-media outlets whose primary mission is public service. In many countries of the world, funding comes from governments, especially via annual fees charged on receivers.
Explain the identity, mission and purpose of the BBC based on its origins, history and how it is funded.
Missionvalues and public purposes. Our mission is "to act in the public interest, serving all audiences through the provision of impartial, high-quality and distinctive output and services which inform, educate and entertain".

Content  and style of BBC Radio 4     LINK

  Based on the types of programmes available, the branding of the station, the choice of presenters and listening to the content, explain the general content, identity and audience of Radio 4 and give some examples of speech-based radio programmes from the station.


Wednesday, 4 March 2020

+*-Production task - Evaluation-*+


+*-Production task - Evaluation-*+:


I used darker tones within the main central image to create an enigmatic effect within the poster. The image as a whole denotes a male protagonist with an indirect mode of address. This is symbolic because it creates a sense of mystery and correlates to the genre of the tv series: Crime Drama. I used a clipping mask of the city of London with a black and white photo filter over my title "The Engima" to present the setting of the drama to the audience whilst still maintaining some of the more cold and serious tones of the drama and the poster. I used minimal text within the poster to uphold an aspect of ambiguity within the poster, which is representative of the tv series and the crime drama genre as a whole. I included the date of release in the bottom-right corner of the poster to provide information to the audience so that they are made aware of the tv drama, and are able to access it. The idea of the audience accessing information about the drama series was also displayed in the inclusion of the Netflix logo. This shows the audience the platform in which they can find the information and actively engage in it, promoting a wider audience. As well as this, I presented the star vehicle's name above the title so that I can access this wider audience through both a fanbase and to create notability.






+*-Exam question: targeting audiences-*+:

 +*-Exam question: targeting audiences-*+: What techniques do your chosen texts use to effectively target and maximise their online audience...