+*-Late Night Women's Hour-*+:
History and background of LNWH:
Woman’s Hour was the first broadcast in the 1940s, so it’s worth considering the historical and social shifts that have occurred since the show’s inception. The original show reflects possible tokenism (a show set aside for women might imply all other radio content was oriented towards men). Late Night Woman’s Hour features frank and open discussions and demonstrates societal shifts and increased gender equality although some of the issues raised to reflect the fact that society is not yet completely equal.
Themes and subjects covered in LNWH:
Structure and content of typical episodes (interviews, feature pieces, discussion, phone-in, etc.)
Presenters (age, gender, background, broadcasting history, comparison with previous presenters)
Jane Garvey (2015}Lauren Laverne (2015–2018)Emma Barnett (2018–present)
Does the programme match Radio 4's typical style and audience?
The station continues to have a balanced audience in terms of gender (49% male / 51% female). The average age of the Radio 4 listener is 56 years old and skews towards an older audience. Our target audience of 35-54 ABC1 (commonly termed 'replenishers') makes up 24% of the audience.
Use of spoken language (mode of address, formal/informal, emotional language)
Use of any other audio codes ( background ambience, music, sting, theme )
Opportunities for audience feedback
The target audience of LNWH ( age, gender, class, interests, use of media etc.)
The blind medium: It only involves the hearing sense. It allows the audience to use their imagination.
The companion medium: Provides a strong sense of personal connection with the audience. It also offers interactive opportunities – text, email, ‘shout out’, phone-ins, requests etc.
The intimate medium: Radio is very personal and encourages intimacy by the use of direct mode of address
The undemanding medium: Listeners can do other things while listening, they don’t need to devote all of their time to it.
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