+*-Water Aid Charity Advert-*+

Analyse how the Water Aid charity advert uses its technical codes to provoke responses, emotions and connections with its target audience.


Who are the target audience ? How can you tell ?

Literate with technology - donations are encouraged through the imperative “Text SUNNY to 70555.”

In their 30s–40s as they’re likely to remember the original and get pleasure from the nostalgic value of hearing a song with which they’re familiar.

How is the landscape of Africa represented in the advert ?

The charity Water Aid was established in 1981 as a response to a United Nations campaign for clean water, sanitation and water hygiene education. It now works with organisations
in 37 African, Asian and Central American countries plus the Pacific region. Since1991 its patron has been Prince Charles.

How are the people in Africa represented in the advert ?


How is the UK represented in the advert ?



What is the central message of the advert and how does it achieve this ?


Does the advert follow or subvert the conventions of the  charity advert genre ?




Give specific examples of technical codes ( camera shots , lighting, graphics etc. ) to support your points