+*-Task Two - Homework-*+
Apple - iPhone 11 - "Think different." - "The smartest iPhone yet."
Fenty (By Rhianna) - New beauty collection - "Fenty By Rhianna."
Coca Cola - Coca Cola Energy - "Spread your positive energy."
Google - Google Hub - "Don't Be Evil."
Burger King - Whopper - "Go on, say it."
Recently, Save the Children used shock tactics in their 'I Am The Future' advertisement. It was effective because they used children to shock people into the idea of the corruption of innocence. They also used emotional and stirring music to make the audience sympathise with their adverts intention.
https://www.youtube.com/watch?v=toH4GcPQXpc
Car advertisements:
Advert tends to be unrelated to the brand they are trying to promote.
Always use a clip of the car driving on different types of terrain. e.g. on a mountain, an empty road, a dirt path.
https://www.youtube.com/watch?v=IZd3uQVtk8c
https://www.youtube.com/watch?v=43dF-x06EBQ
Advertisement using intertextuality:
Halifax-Wizard of Oz advertisement: https://www.youtube.com/watch?v=yg_zebVs8UU
Vodafone-Star Wars:
Uses of music in advertisements:
Works with the brand being promoted
Promotes sales
Creates a narrative
Sparks change e.g. Save the Children
Evokes emotion within the audience e.g. Charity.
Idris Elba x Squarespace (Dream it advertisement)
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