Paper 1 B : Film Marketing BLACK PANTHER as mainstream film
Genre - appealing choice - action, sci fi, superhero genre which is. notably a popular genre in the film industry.
Narrative - Generic storyline that fits in the mainstream film industry - The movies ending was sad (The antagonist kills himself)
Stars - Chadwick Boseman, Michael B Jordan, Letitia Wright - They are well known, mainstream actors/ actresses - creates awareness and may increase the amount of money the film earns.
Audience - The audience might be a mainstream audience - African Americans made up the largest share of the audience. (37%), white people (35%), Hispanic (18), Asians (5%) Native American/ other (5%.)
Franchise - It is a part of the Marvel Cinematic Universe - It is the 18th movie in the franchise.
Producers - Kevin Feige, David J. Grant.
Ownership - Global multinational corporation - Marvel/ Disney.
Budget - $200 million - large budget due to the companies involved in the ownership and production of the film.
Funding and planning - The movie was developed by Marvel Studios with received funding from Walt Disney Company - Came from one main corporation. The film was based on the comic by Stan Lee and was directed by Ryan Coogler and produced by two main producers.
Marketing Campaign - Large Scale campaign with a wide. reach - Used multiple methods of advertising including posters, trailers etc. Across both social media and main media.
Distribution -Wide release internationally and across multiple different platforms - Distributed by Disney making it he 18th movie in the franchise.
Profits and reception - The film made over 1.2 billion world wide - Academy award winning.
LINKS TO OTHER PRODUCTS (e.g soundtrack,games, other films,,merchandise, sequels )
https://shop.marvel.com/black-panther/mn/1001603/
https://en.wikipedia.org/wiki/Black_Panther_(soundtrack)
https://avengers.marvelhq.com/games/black-panther
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