Thursday, 19 September 2019

+*-Dove Real Beauty Campaign Notes-*+



+*-Dove Real Beauty Campaign Notes-*+


  • Too many traditional attractive white women are featured as opposed to different ethnicities of beauty standards.
  • Beauty is one layered- thin and young as opposed to curvy.
  • Makes people place different levels of beauty measures on themselves.
  • Makes women seem like the enemy to themselves rather than the victims of society.
  • Dove is owned by multiple brands which go against body positivity-hypocritical- companies that promote skin lightener, and sexist ads from their parent company, Unilever.
  • Dove 2017- beauty vs average- victimising women based on their physical appearance- lowering their self-esteem- different standards of beauty- mothers are beautiful even if they are larger from having children - conventional beauty, woman with tattoos may feel they don't fit through the stereotype.
  • May boost self-esteem- teach people it's okay not to be beautiful- shows different standards of beauty - everybody sis beautiful "chooses beautiful hashtag.

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