+*-Advertising Techniques-*+

+*-Advertising Techniques:-*+


Persuasive styles; Shock tactics:

• Used to grab people's attention
• To get the audience talking (all media is good media; persuades the audience)
• Engage empathy amongst the audience (by using real-life situations and emotive language)
• Music has a big effect on audiences (emotive audience)
• Narrative

Barnardo's advert:

Non-Diegetic (instrumental) soundtrack - empathy; sympathy; feel guilt.
Close up shot of children - children are seen as the embodiment of innocence - this makes the audience feel empathetic for children who are facing injustices.
Narrative (the backstory of the characters) - Emotional responses made by the audience - feels more personal - direct mode of information.
Charity information - Link to website to connect to the audience and promote their charity.

1. Barnardos: rebirth  - a child in the womb - is given a second chance.
"new life" - Metaphor for the help benefiting the children.
2. Smoking: Ironic - Halo crown of smoke - play on words - shows the effects of smoking on children - Shocks parents into changing their ways.
3. NHS smoke: Shows how smoking affects the child - Shocks parents through emotional ad - Parents are shocked into improving both children and self lifestyle.
4. Hooked: Metaphor scares individuals - Uses a graphic representation to shock individuals to stop smoking.
5. Drive awareness: Uses the corruption of innocence to convince the audience to be more considerate of their actions - when driving.
6. Smoke: Personifies smoking as a monster - using fear to shock the audience to change - Shocks the audience through the risk of injuring their child/ other children.


Rewards and punishments:

Buy one get one free.
Face cream.
Iam cat (you will be a good cat owner if you buy it).

Value messages:

-i.e. love hurts (makes you think that the add is undeniable).
-Life is too short.
-Easily recognisable.

Maslow's hierarchy of needs:
Psychologist.
Each stage of the hierarchy needs to be satisfied before the next stage can be addressed.

Realism and Antirealism:

Realism and Anti-realism are two sides of a philosophical debate behind the whole basis of accepted scientific truth.

Message: The perfume is different - unleashes different sides - Reb'l - Rebelling - Fleur - Flower - Binary opposition of beauty and darkness.

Semiotics:

 The study of signs and symbols as elements of communicative behaviour, the analysis of systems of communication, as language gestures, colours or clothing.