+*-KEY TEXT: RIPTIDE Music Video-*+:
Analyse the music video for Riptide by Vance Joy focusing on the following elements. Refer to contextual information and technical codes to support your points.
GENRE AND AUDIENCE
Research and summarise the indie genre: conventions, influences, audience and key artists.
What is the definition of "indie" and does the artist, video fit into this category?
What is the definition of "indie" and does the artist, video fit into this category?
Influences/ Intertextual references: Blue Velvet: Lounge Singer Dorothy Vallens.
Conventions: Using a narrative video to create. wider meaning - Sound: Guitar music (convention of Indie Rock Genre)
Audience: Generally ranges from teenagers to 35-year-olds.
Key artists:
Definition of Indie: (of a pop group, record label, or film company) not belonging or affiliated to a major record or film company.
- A small independent pop group, record label, or film company.
- Characteristic of the deliberately unpolished or uncommercialised style of small independent pop groups.
NARRATIVE AND ICONOGRAPHY
The video is clearly not a performative one explicitly showing the artist performing.
Is there a linear clear and resolved narrative, or a fragmented montage based on interpreting the lyrics of the song?
'Unstick' - Ice-lollies being broken apart; Woman breaking free from ropes.
'Left hand' - Vehicles using their left hands.
'Riptide' - Image of a riptide.
Analyse scenes for the connotations ( deeper meanings) of specific objects and props and how they connect to the lyrics of the song and any messages or themes of the video. Do the visuals always literally match the words or add and change the meaning of the song?
All my friends are turning green - Mise en scene of dollars - friends are greedy/ materialistic
Mise en scene of woman singing - Relationships have become toxic - "Light" shows the distance between two individuals.
REPRESENTATION
How is gender represented in the video? Look at stereotypes, repetitive motifs and how women and men are framed narratively and through iconography. How does it link to the film genres and films that the video makes intertextual references to? Does the video have any explicit message or resolution about these themes or issues?
Women are dehumanised:
Woman running away without her face seen.
Woman staring at the sea without her face seen.
Woman snatched from bed in the dark.
Men and women are trapped in society:
Woman breaking free from ropes - "Come unstuck"THEORY
POSTMODERNISM
The video explicitly refers to film genres such as horror, surrealism and references specific film directors such as Wes Anderson and David Lynch, as well as including deliberately artificial sequences such as showing the making of the video itself.
Which of the following postmodernist techniques are used in the video?
Pastiche: Images and videos are synced with lyrics.
Intertextuality: Blue Velvet: Woman singing in microphone.
The video is clearly not a performative one explicitly showing the artist performing.
Is there a linear clear and resolved narrative, or a fragmented montage based on interpreting the lyrics of the song?
'Unstick' - Ice-lollies being broken apart; Woman breaking free from ropes.
'Left hand' - Vehicles using their left hands.
'Riptide' - Image of a riptide.
Analyse scenes for the connotations ( deeper meanings) of specific objects and props and how they connect to the lyrics of the song and any messages or themes of the video. Do the visuals always literally match the words or add and change the meaning of the song?
All my friends are turning green - Mise en scene of dollars - friends are greedy/ materialistic
Mise en scene of woman singing - Relationships have become toxic - "Light" shows the distance between two individuals.
REPRESENTATION
How is gender represented in the video? Look at stereotypes, repetitive motifs and how women and men are framed narratively and through iconography. How does it link to the film genres and films that the video makes intertextual references to? Does the video have any explicit message or resolution about these themes or issues?
Women are dehumanised:
Woman running away without her face seen.
Woman staring at the sea without her face seen.
Woman snatched from bed in the dark.
Men and women are trapped in society:
Woman breaking free from ropes - "Come unstuck"THEORY
POSTMODERNISM
The video explicitly refers to film genres such as horror, surrealism and references specific film directors such as Wes Anderson and David Lynch, as well as including deliberately artificial sequences such as showing the making of the video itself.
Which of the following postmodernist techniques are used in the video?
Pastiche: Images and videos are synced with lyrics.
Intertextuality: Blue Velvet: Woman singing in microphone.
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