+*-Marketing Task-*+:
Neutrogena Visibly Clear Spot Proofing Moisturiser 50ml
Target audience: Teenagers/Young adults - Individuals with spot-prone skin.
How would you market the product?: Celebrity advertisement: Like Jorgie Porter x Proactive
Message behind the product: Helps boost self-esteem amongst teenagers - Spot reducing/ acne skincare.
-Embrace your natural beauty.
Inform: Informs the audience of the benefits of the products - The main information surrounding the product.
Persuade: 'Before and After' images of skin product in action - Makes the audience believe that the products work.
Sell: Seeing the benefits of the product will promote sales - Seeing the products in action (I.E. Persuasion) will boost sales.
The Unique Selling Point (USP): Aimed at teenagers - confidence-boosting - focuses on the benefit to the audience as opposed to the benefit of the product - Seems more genuine and personal.
Persuasive devices:
Narrative: Sad teenager/ bad skin - uses product - skin improve/ self esteem improves.
Music: Positive music to symbolise the positive benefit of the products.
Hierarchy of needs:
Self-actualisation: 'Be the best version of yourself' - boosts sales
Esteem: The benefit of product for teenage body positivity.
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