+*-Save the Children and Water Aid Comparison-*+

+*-Save the Children Analysis-*+:

Birthday candles - shows the events that take place in the space of a year.

"Just because it isn't happening here doesn't mean it isn't happening" - Promotes action - Audiences are more engaged when it is a society you are already immersed into.

Working - Middle-class family - Reaches a wider audience.

TV news reports - foreshadows the action that will take place.

StC - More artistically engaged and visual audiences - Creative over expensive/ high budget - Audiences feel moved by the art - emotive marketing breeds notability.

WA Context - The charity was established in 1981 as a response to a United Nations campaign for clean water, sanitation and water hygiene education. It now works with organisationsin 37 African, Asian and Central American countries plus the Pacific region. Since 1991 its patron has been Prince Charles.StC Context - The Most Shocking Second a Day ad gained more than 46 million YouTube views in a year, with a standout completion rate of 91%, according to Save The Children.The online film, which was shared by celebrities such as Stephen Fry, also garnered more than 1.4 million shares and led to an 89% increase in subscribers to the Save The Children YouTube channel.

Paragraph 1:
Both maintain a focus on the narrative of an individual - star vehicle - seems more realistic - personal.
WA - Claudia - Singing - creates a more meaningful tone - personal.
Empathy - StC makes audience question if the events were taking place around them - take action - personalises the ad - hyperrealism.
StC - Levi -Strauss - The binary opposition of the typical Save the Children adverts and the stereotype of those it aids with this advert builds a narrative - The difference in the narrative and the story drives individuals to change their mindset.
Sympathy - WA makes audiences considerate of struggles in different countries - makes them take action.
Gerbner: WA followed typical conventions of a charity ad - Repeated patterns promote change - audience will feel more enticed into aiding the charity.

Paragraph 2:
Both use diegetic sound - diegetic sound in StC - news reports - shows severity of issues - promotes change - Diegetic sound WA - Claudia singing sunshine on a rainy day - used to show the audience how individuals are suffering - forces the audience to seek change.
Both use charity information - hashtag- SaveSyriasChildren
close up of the children - shows innocence - entices the audience to act on their struggles - tech savvy individuals would be able to access this form of media a lot easier.
StC - More artistically engaged and visual audiences - Creative over expensive/ high budget - Audiences feel moved by the art - emotive marketing breeds notability.
WA-  “Text SUNNY to 70555.” - references the song they have used - references African environment - uses the audiences life and the sufferers life to find common ground and promote change.

Paragraph 3:
Mise en scene - school uniform in StC - Barthes - semiotics - creates the idea that children are growing up in frightful circumstances.
Halls reception theory - People stereotyping these struggles with different countries is representation - people and signs are governed by codes - using different narratives and breaking away from stereotypes will engage the audience more and audiences will be more likely to listen.
WA - Old clothes - shows poverty - Uses and Grats theory - Blumler and Katz - Informs - Helps poor individuals to communicate struggles - Audience will be steered towards social change - pity.
Audiences are different - WA- Literate with technology - donations are encouraged through the imperative “Text SUNNY to 70555.” 30s–40s as they’re likely to remember the original and get pleasure from the nostalgic value of hearing a song with which they’re familiar - Uses and gratification theory - Informs.