+*-Tide poster-*+

+*-Tide Poster-*+:

Layout:
Comic strip-like layout - draws in the audience - promotes sales.

Images:

Main central image - Denotes 1950's housewife hugging a box of tide - shows female adoration for the product.

Woman standing next to the washing machine - the rise of modern technology - making tasks easier for woman.

Text and language:
Lexical set - “Cleanest”, “Whitest” and “Brightest” - Barthes semiotics: connotes positivity - the benefits surrounding tide product.
Link of the product name “Tide” and the a

Mode of address and methods of persuasion:
The text uses indirect mode of address - shows what woman think of tide as a collective.
Persuaded through bright colours (see colour heading)

Colour:
Red - connotes seductive nature - sexualisation of woman (red lipstick on the red women and the text.)
Pink - (love hearts above woman) - shows female and feminine adoration of product.

Representation of women:
Reinforces patriarchal stereotypes - women are the homemakers - main focus is household duties.


Van Zoonen - Men and women are represented differently in the media. Women are objectified as a result of Western Culture - women are seen as the homemakers - tide reinforces this gender stereotype through the patriarchy - men aren’t represented throughout the household product poster.