+*-I, Daniel Blake essay plan-*+

+*- I, Daniel Blake essay plan-*+:

Economic contexts shape Independent films.
Independent genre shapes economic contexts.

BFI - Funded the movie - non for profit organisation - independently run.
The national lottery funded the movie - British and French film production.
BBC - works closely with the filmmakers and directors.
BBC - is a British Broadcasting Company - The presentation of Britain and how it applies to social issues - links in with the general tone of the BBC's other productions. - public service broadcaster.


Explain how economic contexts shape independent films. Refer to I, Daniel Blake to support your points. ( 15 marks )  30 minutes

Paragraph 1: 

Point:

Economic factors concerning the stereotypes of the genre allow more free expression in the work.
-Steve Neale's Genre Theory: I, Daniel Blake subverts the stereotypes of the independent genre
- Art/ Cultural expression and makes you think
- Links to the director, Ken Loach - Ken Loach is an independent film director
 The film budget will be lower because the audience expects the themes covered by the film instead of common mainstream themes - Social political viewpoints (expressed in the film) shared ideology
The low budget is because independent films aren't expected to make large amounts of money.
- Their aim is to send a message
- Allows directors and filmmakers to be more free and innovative.
e.g. I, Daniel Blake highlights the struggles of the welfare state rather than what mainstream films follow such as the action of romance, to profit.


Paragraph 2:

Point:

The co-funding companies shape independent films.
-BFI - A smaller scale, independently run company.
-BBC - Funded by the people - Public service broadcaster
The low budget is shaped by the independent genre.
- Distribution is done through smaller scale, independent companies
- outside large scale, mainstream companies
- less funding is necessary because It was filmed largely on location (hospital, jobcentre etc.), features lesser-known actors and does not rely on special effects. e.g. Movie Marketing poster only portrayed the male protagonist who isn't well known, with minimal effects or expensive backdrop.

+*-Film Marketing and Production 2: I, Daniel Blake-*+

+*-FILM MARKETING AND PRODUCTION 2: I, Daniel Blake-*+:                   


                                           PRODUCTION


Who is the director of I, Daniel Blake? Summarise what types of film he makes ( genre, narratives, locations, messages, etc.) with other examples of his previous work.

I, Daniel Blake - director, Ken Loach - Also produced Raining Stone, Sweet Sixteen.
Makes independent films typically.

Who are the stars of I, Daniel Blake? Summarise any previous experience




Is the film low budget or high budget? How do you know?

I, Daniel Blake is a low budget social realist film.
-Funded by BFI and BBC.

Which companies produced and financed I, Daniel Blake? Give information about the BBC and BFI in particular.
Why would they be interested in funding and supporting a film like I, Daniel Blake?

BFI - Funded the movie. - non for profit organization - independently run.
The national lottery funded the movie - British and French film producers
BBC - Works closely with the filmmakers and directors.
BBC is a British Broadcasting Company - The presentation of Britain and how it applies to social issues like in with the general tone of the BBC's productions.

  
                                                    MARKETING 

Who do you think is the ideal target audience for the film? Consider age, location, gender, political beliefs, class, interests.

-a pre-sold audience of Loach fans who are eager to watch his films and the extent to which this gives him license to make films that might not otherwise secure finance.

-Those who might be personally impacted by the themes discussed e.g. Working class.

- Not aimed at a mainstream audience - French Film Festival award winner.

- Those interested in independent films.

                                   MARKETING AND  RECEPTION


Who do you think is the ideal target audience for the film? Consider age, location, gender, political beliefs, class.

The ideal target audience is those who are fanatics of the independent film genre, as they may comprehend the content more than others.

Using the marketing campaign for I, Daniel Blake ( poster, trailer, interviews, etc.) explain the following elements about the film.

-The graffiti represents the message that the director wanted to present.
-The cold colours create a melancholic atmosphere.
- The interviews give more information about the movie.

+*-Crime drama plan-*+

+*-Crime Drama Plan-*+:

Examples of Crime Drama Posters:

Protagonist(s) on the front of the poster is conventional.

The colour scheme tends to use dark colours to connote the mysterious and melancholic element of the genre.

Use enigmatic and cryptic words in their title to engage the audience.

Most use a brief line to inform the audience of the poster of their crime drama synopsis.

The star vehicle's name is usually placed on the top of the poster to inform fans of the stars.

My Crime Drama:

Name - The Enigma.

Will focus on one male protagonist.