+*-Daily Mirror Newspaper Research-*+

Research The Daily Mirror newspaper and answer the following questions. 

 1. Who owns Reach Plc? 

Nicholas Prettejohn (Chairman of the board) Jim Mullen (CEO)

2. What other newspapers do Reach Plc own?

Reach Plc also owns major regional papers the Manchester Evening News, Daily Record and Liverpool Echo.

 3. What ways can audiences access this newspaper?

Through their e-edition app - Accessible on most devices.

Through their website - Online news - Accessible to all.

In print - In shops etc.

4. How much content can you access for free and what type of content is available?

The app and online content are free but the print costs less than £!

The type of content available comes from a tabloid format - Football, news, celebs tv politics, sports etc.

5. Visit the website of some of the other newspapers Reach Plc owns and read some of their articles. What political agenda or bias do they hold?

Daily Record - Left-wing viewpoint - Holds the labour political view.

Liverpool Echo - Left-wing viewpoint - Labour leaning.

Manchester Evening News - Left-wing viewpoint - Politically aligned with the labour party

6. What evidence of this do you have? 

Article from the Courts section of the Daily record - This article had a focus on stories and events that affect minorities and side with them - use of "racist" as opposed to "Accused of racism.

7. Who is the intended readership (audience) for The Daily Mirror. You must consider the demographic profile and the psychographic profile.

C1, C2, D and E classes (Working class) with a focus on people of an older demographic The majority of readers are Strugglers, Mainstreamers and people who are retired.