Tuesday, 6 October 2020

+*-Statement of Aims-*+

Statement of aims:  
 
 
My magazine will be called, ‘Paradox TV’ and will be a television magazine discussing my audio-visual production called ‘The Enigma’ which is a crime drama, fitting in with the age demographic of both the genre audience and magazine audience. Much like other television magazines, my magazine will highlight my unique selling point, which is using conventions and codes of crime drama’s and shows in the print publication, to promote and describe the audio-visual production to the 18-34 mainstream audience. The foundation of the article I will include will focus on a brief synopsis of the drama, using enigma codes as to not reveal to much information to the audience, and provide some behind the scene details though the medium of an interview of the star vehicle evident on the front cover of the magazine. I will also provide some contextual information including the date it is made available in order to fit in with the brief. 
 
My magazine will have a neutral colour palette to symbolise the crime genre. As Barthes semiotics, I’ll use “Paradox” to symbolise the genres of the television shows that will be represented such as crime and mystery. It will also represent the focus on the magazine which takes a microscopic analysis of the darker elements of the television genre. The front page of the magazine will include various cover lines such as the name of protagonist, and others providing further information, drawing the audience in whilst still being enigmatic, engaging the reader. I will use studio photographycentrally framing the star vehicle with an indirect mode of address to show the protagonists power. The indirect mode of address is aenigma code, and reader will begin to question what the protagonist is glancing at. The mise en scene of the photo will be minimalistic with dim lighting in order to represent the genre. Much like the character Luther, my protagonist’s costume will be scruffy yet professional clothing in order to portray the star vehicle’s flawed hero trait.  
 
I will target the 18-34 mainstreamer and succeeder audience through the conventions of the specific groups. Mainstream audiences seek tested methods and content, so I will follow the popular conventions of a crime drama in my audio-visual production, with establishing shots of urban, city settings also using dim and darker lighting to represent the fear and mystery. Similarly, succeeder audiences seek control over the content they watch, including using the best brands and producing the best content. A popular theme amongst this age category is detective storylines. Therefore, my storyline will also centre around a detective plot to mimic the success of other crime dramas in this specific category such as Luther and Marcella. 
 
I will produce my audio-visual content on adobe premiere pro, creating an extract of a gripping crime drama for BBC 1, with a co-production with ITV. This will be a 3 minute clip of my drama, including an establishing shot of the setting, and will be used to introduce the protagonists  
Job as a detective and will represent some of their characteristics including their anti-hero and flawed hero attributes (evident through flashbacks of the crimes the detective committed himself.) I will also use slow and enigmatic music in the background to represent the genre. 

 

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+*-Exam question: targeting audiences-*+:

 +*-Exam question: targeting audiences-*+: What techniques do your chosen texts use to effectively target and maximise their online audience...