+*-FILM MARKETING AND PRODUCTION 2: I, Daniel Blake-*+:
PRODUCTION
Who is the director of I, Daniel Blake? Summarise what types of film he makes ( genre, narratives, locations, messages, etc.) with other examples of his previous work.
I, Daniel Blake - director, Ken Loach - Also produced Raining Stone, Sweet Sixteen.
Makes independent films typically.
Who are the stars of I, Daniel Blake? Summarise any previous experience
Is the film low budget or high budget? How do you know?
I, Daniel Blake is a low budget social realist film.
-Funded by BFI and BBC.
Which companies produced and financed I, Daniel Blake? Give information about the BBC and BFI in particular.
Why would they be interested in funding and supporting a film like I, Daniel Blake?
BFI - Funded the movie. - non for profit organization - independently run.
The national lottery funded the movie - British and French film producers
BBC - Works closely with the filmmakers and directors.
BBC is a British Broadcasting Company - The presentation of Britain and how it applies to social issues like in with the general tone of the BBC's productions.
MARKETING
MARKETING AND RECEPTION
Who do you think is the ideal target audience for the film? Consider age, location, gender, political beliefs, class.
The ideal target audience is those who are fanatics of the independent film genre, as they may comprehend the content more than others.
Using the marketing campaign for I, Daniel Blake ( poster, trailer, interviews, etc.) explain the following elements about the film.
-The graffiti represents the message that the director wanted to present.
-The cold colours create a melancholic atmosphere.
- The interviews give more information about the movie.
PRODUCTION
Who is the director of I, Daniel Blake? Summarise what types of film he makes ( genre, narratives, locations, messages, etc.) with other examples of his previous work.
I, Daniel Blake - director, Ken Loach - Also produced Raining Stone, Sweet Sixteen.
Makes independent films typically.
Who are the stars of I, Daniel Blake? Summarise any previous experience
Is the film low budget or high budget? How do you know?
I, Daniel Blake is a low budget social realist film.
-Funded by BFI and BBC.
Which companies produced and financed I, Daniel Blake? Give information about the BBC and BFI in particular.
Why would they be interested in funding and supporting a film like I, Daniel Blake?
BFI - Funded the movie. - non for profit organization - independently run.
The national lottery funded the movie - British and French film producers
BBC - Works closely with the filmmakers and directors.
BBC is a British Broadcasting Company - The presentation of Britain and how it applies to social issues like in with the general tone of the BBC's productions.
MARKETING
Who do you think is the ideal target audience for the film? Consider age, location, gender, political beliefs, class, interests.
-a pre-sold audience of Loach fans who are eager to watch his films and the extent to which this gives him license to make films that might not otherwise secure finance.
-Those who might be personally impacted by the themes discussed e.g. Working class.
- Not aimed at a mainstream audience - French Film Festival award winner.
- Those interested in independent films.
Who do you think is the ideal target audience for the film? Consider age, location, gender, political beliefs, class.
The ideal target audience is those who are fanatics of the independent film genre, as they may comprehend the content more than others.
Using the marketing campaign for I, Daniel Blake ( poster, trailer, interviews, etc.) explain the following elements about the film.
-The graffiti represents the message that the director wanted to present.
-The cold colours create a melancholic atmosphere.
- The interviews give more information about the movie.
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