+*-The times and the mirror-*+

Tabloid or broadsheet     
Explain the differences between these terms and how it links to different audiences.

Tabloid - A tabloid are usually image-led, popular newspapers - commonly have 'red tops' which are the red mastheads and focus on the gossip instead of more dedicated news.

Broadsheet - Quality lead newspaper - More news content than pictures - Cost more to purchase - Offer an in-depth analysis of particular pieces of interest.

 

Ownership : 

The times is owned by News Tv - A corporation. - The mirror is owned by Reach plc -the more individuals it goes through, the more concentrated it gets, the less opinionated it becomes.

Political bias:

To have a deeper understanding of newspaper we must have some knowledge of the British Political System, specifically English political parties. The political allegiance each paper has will impact what and how they report to their target audience.
Left-wing refers to a type of political position where people who hold these views support social equality whilst opposing forms of social hierarchy and inequality. They are assumed to be concerned about the disadvantaged in society, seeking to reduce or abolish any unjustified inequalities.
Someone with right-wing politics would have a political position that views social inequality or social divide as natural, normal, inevitable or even desirable. They will typically defend this political position on the basis of tradition, natural law or economics. Therefore, people with right-wing politics view society having hierarchies and the inequalities that result as being the natural outcome of traditional social differences or the result of competition in market economies.

+*-Statement of Aims-*+

Statement of aims:  
 
 
My magazine will be called, ‘Paradox TV’ and will be a television magazine discussing my audio-visual production called ‘The Enigma’ which is a crime drama, fitting in with the age demographic of both the genre audience and magazine audience. Much like other television magazines, my magazine will highlight my unique selling point, which is using conventions and codes of crime drama’s and shows in the print publication, to promote and describe the audio-visual production to the 18-34 mainstream audience. The foundation of the article I will include will focus on a brief synopsis of the drama, using enigma codes as to not reveal to much information to the audience, and provide some behind the scene details though the medium of an interview of the star vehicle evident on the front cover of the magazine. I will also provide some contextual information including the date it is made available in order to fit in with the brief. 
 
My magazine will have a neutral colour palette to symbolise the crime genre. As Barthes semiotics, I’ll use “Paradox” to symbolise the genres of the television shows that will be represented such as crime and mystery. It will also represent the focus on the magazine which takes a microscopic analysis of the darker elements of the television genre. The front page of the magazine will include various cover lines such as the name of protagonist, and others providing further information, drawing the audience in whilst still being enigmatic, engaging the reader. I will use studio photography, centrally framing the star vehicle with an indirect mode of address to show the protagonists power. The indirect mode of address is an enigma code, and reader will begin to question what the protagonist is glancing at. The mise en scene of the photo will be minimalistic with dim lighting in order to represent the genre. Much like the character Luther, my protagonist’s costume will be scruffy yet professional clothing in order to portray the star vehicle’s flawed hero trait.  
 
I will target the 18-34 mainstreamer and succeeder audience through the conventions of the specific groups. Mainstream audiences seek tested methods and content, so I will follow the popular conventions of a crime drama in my audio-visual production, with establishing shots of urban, city settings also using dim and darker lighting to represent the fear and mystery. Similarly, succeeder audiences seek control over the content they watch, including using the best brands and producing the best content. A popular theme amongst this age category is detective storylines. Therefore, my storyline will also centre around a detective plot to mimic the success of other crime dramas in this specific category such as Luther and Marcella. 
 
I will produce my audio-visual content on adobe premiere pro, creating an extract of a gripping crime drama for BBC 1, with a co-production with ITV. This will be a 3 minute clip of my drama, including an establishing shot of the setting, and will be used to introduce the protagonists  
Job as a detective and will represent some of their characteristics including their anti-hero and flawed hero attributes (evident through flashbacks of the crimes the detective committed himself.) I will also use slow and enigmatic music in the background to represent the genre. 

 

+*-Exam style questions-*+

 

a) What is meant by a mainstream film? [2]

A mainstream film tends to have generic themes such as making you laugh or cry, tends to have commercial success, and is escapist entertainment for the audience.

 b) Briefly explain what a media conglomerate is. [2]

A media conglomerate is a large scale company that owns multiple companies in relevant media sources such as film and music.

 c) Explain two features of independent film production. Refer briefly to me, Daniel Blake to support your points. [6]

One feature of independent film production is their focus on a particular social issue. An example of this can be seen in I, Daniel Blake, which focuses on the life of working-class individuals, poverty and the welfare state. The themes tend to be challenging or abstract. Another feature of independent film production is the effect of the film on the audience. For example, whilst mainstream film production tends to offer the audience the theme of escapism during watching, independent film production usually provides less escapist entertainment for the audience due to the more realistic themes in the film.

 d) Explain how economic contexts shape mainstream films. Refer to Black Panther to support your points. [15]

 Economic contexts shape mainstream films in many ways. One way in which economic contexts shape mainstream films is through their production. Mainstream films tend to have a larger budget meaning they can afford to produce through well-known companies in order to receive the most reception from the audience. This can be made evident in Black Panther, which was vertically integrated through Marvel Studios, a well-known brand and franchise of movies, meaning it would be viewed by a much larger audience. Similarly, economic contexts shape the mainstream film genre through the actors they are able to employ. Unlike most independent films, mainstream films use iconic characters and well-known actors who require more money to employ. They do this in order to create brand notability as well as making fans of those actors view the film they are acting in. Economic context also shape mainstream films through their means of financing. Unlike independently produced and distributed films, which may require various forms of funding, most mainstream films are funded by a particular company or conglomerate which usually distributes and produces internally. Black Panther was distributed by Walt Disney Studio Motion pictures who also owns the production company Marvel Studios. This means that they had a much larger budget from one source, enabling their success.

+*-Paper 1B: Film Marketing Black Panther as mainstream film-*+:

Paper 1 B : Film Marketing BLACK PANTHER as mainstream film 

Genre - appealing choice - action, sci fi, superhero genre which is. notably a popular genre in the film industry.

Narrative - Generic storyline that fits in the mainstream film industry - The movies ending was sad (The antagonist kills himself) 

Stars - Chadwick Boseman, Michael B Jordan, Letitia Wright - They are well known, mainstream actors/ actresses - creates awareness and may increase the amount of money the film earns.

Audience - The audience might be a mainstream audience - African Americans made up the largest share of the audience. (37%), white people (35%), Hispanic (18), Asians (5%) Native American/ other (5%.) 

Franchise - It is a part of the Marvel Cinematic Universe - It is the 18th movie in the franchise.

Producers - Kevin Feige, David J. Grant.

Ownership - Global multinational corporation - Marvel/ Disney.

Budget - $200 million - large budget due to the companies involved in the ownership and production of the film.

Funding and planning - The movie was developed by Marvel Studios with received funding from Walt Disney Company - Came from one main corporation. The film was based on the comic by Stan Lee and was directed by Ryan Coogler and produced by two main producers.

Marketing Campaign - Large Scale campaign with a wide. reach -  Used multiple methods of advertising including posters, trailers etc. Across both social media and main media.

Distribution -Wide release internationally and across multiple different platforms - Distributed by Disney making it he 18th movie in the franchise.

 Profits and reception - The film made over 1.2 billion world wide - Academy award winning.

LINKS TO OTHER PRODUCTS  (e.g soundtrack,games, other films,,merchandise, sequels )

https://shop.marvel.com/black-panther/mn/1001603/

https://en.wikipedia.org/wiki/Black_Panther_(soundtrack)

https://avengers.marvelhq.com/games/black-panther

+*-Crime drama magazine cover research-*+

The masthead is made apparent in the product so the audience knows what genres the magazine covers.

The main central image is a picture of the protagonist of the crime drama the magazine is covering.

The name of the crime drama the magazine is focusing on is bold in the cover line of "Sherlock."

The colour palette uses gold and white in order to make the magazine and the drama appears high brow. 

The mise en scene of the main central image includes a dark coloured chair, dark blue background and dark clothing on the star vehicle in order to represent the dark nature of the crime drama genre. 

The cover has included a direct mode of address in order to connote the mystery of the genre - enigma codes.

The cover lines relate to similar themes and people as the star vehicle and the magazine that they are representing.

The masthead is a play on words - the magazine focuses on crime tv and movies - the name they chose are a convention of the crime tv and movie genre.

The serious face and clothing of the star vehicle are similar to the clothing the main character in the 'Sherlock' narrative would wear.

Offers behind the scenes and more information - conventional - makes the reader want to read the presented article.
The forms of media they cover are listed "BOOKS; TV; FILM" so the audience knows that they are accessing when reading the magazine.

Uses the gold stamp - "greatest tv detective of all time" makes people more interested in the magazine - matches the colour palette and ties the rest of the front cover together.

The star vehicle in the main central image is using body language as a tool - hand gesture to the brain - links to the "inside the mind of" - ties cover together.

The background is dark and empty so it evokes mystery - much like the drama - makes the audience want to read on.

The adjective "Ultimate" makes people think they are accessing the best magazine for the genre - promotes both the magazine and the dramas presented in it - promo for the shows. 

+*-PAPER 1 SECTON B FILM MARKETING : Black Panther : Historical and cultural contexts-*+

PAPER 1 SECTION B FILM MARKETING: Black Panther: Historical and cultural contexts

Harlem Renaissance 
The Harlem Renaissance was the development of the Harlem neighbourhood in New York City as a black cultural mecca in the early 20th century and the subsequent social and artistic explosion that resulted. Lasting roughly from the 1910s through the mid-1930s, the period is considered a golden age in African American culture, manifesting in literature, music, stage performance and art.
Great Migration 
The northern Manhattan neighbourhood of Harlem was meant to be an upper-class white neighbourhood in the 1880s, but rapid overdevelopment led to empty buildings and desperate landlords seeking to fill them.
In the early 1900s, a few middle-class black families from another neighbourhood known as Black Bohemia moved to Harlem, and other black families followed. Some white residents initially fought to keep African Americans out of the area, but failing that many whites eventually fled.
 
The Black Panthers:
The Black Panthers, also known as the Black Panther Party, was a political organisation founded in 1966 by Huey Newton and Bobby Seale to challenge police brutality against the African American community. Dressed in black berets and black leather jackets, the Black Panthers organised armed citizen patrols of Oakland and other U.S. cities. At its peak in 1968, the Black Panther Party had roughly 2,000 members. The organisation later declined as a result of internal tensions, deadly shootouts and FBI counterintelligence activities aimed at tweaking the organisation.
Afrofuturism:
The term Afrofuturism has its origins in African-American science fiction. Today it is generally used to refer to literature music and visual arts that explores the African-American experience and in the partial the role of slavery in that experience. 
Central to the concept of Afrofuturism is the science-fiction writers Octavia Butler and Samuel R. Delany and the Jazz musician Sun Ra, who created a mythical persona that merged science fiction with Egyptian mysticism. It is the otherness that is at the heart of Afrofuturism. 
Those inspired by Afrofuturism include the musician George Clinton, the artist Ellen Gallagher and the film director Wanuri Kahiu/
The term Afrofuturism has its origins in African-American science fiction. Today it is generally used to refer to literature music and visual art that explores the African-American experience and in particular the role of slavery in that experience.
Central to the concept of Afrofuturism is the science-fiction writers Octavia Butler and Samuel R. Delany and the Jazz musician Sun Ra, who created a mythical persona that merged science fiction with Egyptian mysticism. It is this otherness that is at the heart of Afrofuturism. 
Those inspired by Afrofuturism include the musician George Clinton, the artist Ellen Gallagher and the film director Wanuri Kahiu. 

+*-Black Panther-*+

 +*-Black Panther-*+:

1.

2. The cast is a predominately black cast which contrasts with the typical conventions of marvel and movies in general.

3. Black Panther was so successful because it paved the way for more black focused movies - proves to movie executives and directors that there is a market for the black superhero genre/ black lead movies. The movie is made by a trusted brand, has a popular storyline, contains popular actors, and is representative of the popular trends that surrounded the creators during the time of writing and production.